Shoutouts to friends. See, down at the bottom, where she has a "Favorite Squidoo Lenses" module? This is called the "Featured Lenses" module http://www.squidoo.com/from-acne-to-radiant-skin

Notice that SchnellerKeller's lens focuses on a topic that naturally leads to good promo for her company, an online joke-telling gig. http://www.squidoo.com/from-acne-to-radiant-skin

This is why we call lenses, lenses. A lens is your particular focus, your view of the world around you. Your chance to magnify what you care about and make it stand out http://www.squidoo.com/from-acne-to-radiant-skin

There's a certain kind of lensmaking magic going on here, and I'll tell you what it is. It's a combination of history and memoir, fact and personal story, photos and articles http://www.squidoo.com/from-acne-to-radiant-skin